Unpacking fMRI for Business Scholars
Sebastiano will be presenting at the ESSEC Workshops in Behavioral and Experimental Research in Paris on November 22.
Building on their recent collaborations, Sebastiano and Nick Lee (Warwick Business School) will be developing a joint presentation designed to give researchers a basic introduction to neuroscience as it relates to conducting research in business, marketing, economics, and related areas.
Specifically, Sebastiano will present a working tutorial on the methodological principles of functional Magnetic Resonance Imagining (fMRI) and discuss various areas of Organizational Neuroscience research that are particularly suited to using this method.
Massaro, S. (2017). Neuroscience Methods: A Framework for Managerial and Organizational Cognition. In: R. J. Galavan, K. J. Sund, & G. P. Hodgkinson (Eds.) Methodological Challenges and Advances in Managerial and Organizational Cognition (Vol. 2, pp. 241-278). Bingley, UK: Emerald Publishing Limited.
Massaro, S. (2015). Neuroscientific Methods Applications in Strategic Management. In: G. B. Dagnino & C. Cinci (Eds.), Strategic Management: A Research Method Handbook (pp. 253-282). New York, NY: Routledge.
Lee, N., Senior, C., & Butler, M. J. (2012). The domain of organizational cognitive neuroscience: Theoretical and empirical challenges. Journal of Management, 38(4), 921-931.